more than a word, it's a lifestyle.
Our Story
Paleo Pro is proof that our lowest moments can become our greatest catalysts for change.
The Story Behind PaleoPro
The essence of our mission is resilience — the transformative moments that forge adversity into purpose, weakness into strength, and hardship into triumph. For me it’s deeply personal, but stories like mine exist all throughout time, defying logic and offering us a glimpse at what it truly means to be alive. Humans can break, heal, build back and of course, thrive.
This is my story. And it's why PaleoPro exists.
From Broken to Unbreakable
My name is Doug Smith, and I'm the co-founder of Paleo Pro. This is the story of how a life-threatening accident in the mountains of Kyrgyzstan led to a revelation that would change everything.
The Sound of Everything Changing
On a remote, snow-covered pass in Kyrgyzstan, my ski touring adventure took a devastating turn. In a heartbeat, our car spun out and slammed into a snowbank. The diagnosis: a broken back, broken ribs, and a broken shoulder. But the physical injuries couldn't capture the true depth of the damage. My identity—forged on mountain peaks and in the thrill of movement—was shattered.
The Fire Within
Trapped in a broken body, my mind raced back to the mountains—my cathedral and playground. I was addicted to the endorphin rush of skiing steep couloirs, the grit of long climbs, the rhythm of rugged bike rides. That passion became my lifeline. A single thought cut through the pain: "I need to get back to doing the very things that fill me with joy."
The Paleo Revelation
During my agonizing recovery, I noticed an undeniable connection between food and inflammation. Diving deep into research, I discovered how processed foods fuel inflammation while nutrient-dense whole foods provide essential building blocks for repair. When I went full Paleo, the difference was profound: less pain, more clarity, clean energy. I had found the key.
The Comeback
Just four weeks after the accident that left me shattered, I clicked back into my skis. It wasn't about conquering a mountain—it was about reclaiming a piece of my soul. This moment defied medical expectations and became an undeniable testament to our body's incredible resilience when given the right fuel.
The Mission Begins
My recovery wasn't just my story—it was a blueprint for anyone feeling broken or seeking higher vitality. I founded Paleo Pro to fill the massive voids in the supplement industry: misleading labels, hidden fillers, false health claims. We set out to create the honest, high-quality tools I wished I'd had during my own recovery.
Your Adventure Starts Now
Paleo Pro is more than a company—it's proof that we don't have to accept limitations. Whether you're recovering, reclaiming your energy, or aiming for peak performance, your journey is unique, but you're not alone. I've been there. We're here to provide the clean fuel you need to become your own success story.
Our Uncompromising Standards
More Than a Label
From day one, our guiding principle has been simple: we are not just putting another label on a bag or bottle that says "This is Paleo Approved."
We are creating the gold standard. It's been a difficult, painstaking process, because we are absolutely crazy about sourcing and standards. We've searched the globe for the cleanest ingredients and created our own custom manufacturing processes to provide clean, convenient, and delicious Paleo Approved products.
My ultimate goal has always been to create products that meet and exceed my own rigorous standards, because they are the very same products that fuel my family and my own adventures today.
- Doug Smith, Co-Founder